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Category: Audience

Being Hispanic is a culture not a language

March 28, 2019 4DV Marketing

By Allan Vargas Is one of our corporate tenets. In other words, our belief is that being Hispanic is more…

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Gen Y – focusing on the gen Yers

September 26, 2018 4DV Marketing

By Eric A. Becher, Ph.D., Director We’ve talked about Millennials and Generation Xers but what about those elusive Generation Yers?…

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Gen X – An Overlooked Consumer Force

September 6, 2018 4DV Marketing

By Eric A. Becher, Ph.D., Director With all the hype about Millennials, Generation Xers are often overlooked by marketers regarding…

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Posted in: Audience

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